Most Web hosts and analysts are, by now, in agreement about the tremendous potential held by the small to medium-sized enterprise (SME) market as a base of Web hosting customers.

Along with the attention, of course, has come an increasingly sophisticated set of hosting and hosting-related solutions for SME customers, as many of the largest companies in the Web hosting business – Interland, Verio and others – have turned heir attention, and their considerable resources, squarely toward the SME market.

Many large Web hosts, through acquisition and internal development, have built out their basic Web hosting solutions with additional services like Web site building tools and Internet marketing solutions, providing customers with access to more complete support for their Internet presences. With much more limited resources, smaller hosting providers are finding it difficult to offer a comparable solution.

With the launch of its Ensim Ignite offering on Monday, Web hosting automation software firm Ensim Corporation says it has enabled smaller hosting providers to move beyond just Web hosting and offer customers a complete solution comparable to those previously offered by only the largest hosts.

According to Steve Dauber, vice president of marketing at Ensim, most small businesses think of their Web presence as just a part of a larger marketing strategy, and often have not considered the amount of work involved in marketing the Web site alone.

"What small business are looking for is a whole solution of which a Web site is a piece," says Dauber. "Theyre not technologists. Theyre looking for their hosting company to guide them in using the Internet as a tool."

Through a series of partnerships, says Dauber, Ensim Ignite allows hosting provider to offer their customers email marketing, search engine submission, merchant services and SSL certificates.

For search engine marketing service, Ensim partnered with SubmitNet, a firm specializing in technology-driven search engine optimization tools. Through Ensim Ignite, hosting providers will be able to offer their customers SubmitNets tools for analyzing, testing, monitoring and reporting on the quality of their online presences.

To enable hosts to offer customers an email marketing solution, Ensim partnered with Roving Software, developer of the Constant Contact do-it-yourself email marketing service. Through Ensim Ignite, hosts will be able to provide customers with the tools for creating effective, affordable email campaigns.