isa USA announced today the "10-year anniversary of the integrated marketing campaign that enabled an innovative, ground-breaking product to transform the way people pay for goods and services throughout the country - the Visa check card."

"Over the last ten years, the Visa check card has grown from a great idea to common currency for millions of Americans," said Stacey Pinkerd, senior vice president, consumer debit products, Visa USA.
"Visa and its Members committed to a strategy to bring debit cards into the mainstream, and create a payments tool to enhance and streamline consumers and merchants everyday activities. As a result of these sustained efforts, millions of consumers now use and benefit from the convenience, reliability and security of Visa check cards."